Making Progress Daily

As founder of Make Progress Strategies, I help businesses to align brand positioning and messaging with their growth objectives. This focus stems from twenty years spent on the frontlines—working directly with clients to understand their value, connect it to business objectives, and translate that into strategies their teams could execute.

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Throughout my career, I learned that the most successful businesses don't separate positioning from growth strategy—they're interconnected. Whether building client relationships, driving revenue, or developing go-to-market strategies, clarity in positioning and messaging directly impacts business results. Positioning isn't just about what you say, it's about aligning your teams and marketing activities to achieve your business goals.

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I believe the best strategies are both aspirational and actionable. My approach is grounded in the reality of how businesses operate. This practical approach comes from experience building businesses, not just brands—and knowing that alignment between positioning, teams, and goals is what drives real progress.