Understanding your brand positioning is fundamental to your business. When developing your marketing strategy, this needs to be step one. The businesses that get branding right understand that positioning isn't just another marketing task. It's your foundation.

Your clients are moving to AI for search. It's critical to making yourself visible—it's about clear positioning and consistent messaging. Here are five practical actions to ensure AI can find and recommend you.

Mission, vision, and values statements are academic—necessary for organizational clarity but insufficient for building meaningful connections. People make decisions based on emotions. We want your brand messaging to articulate the emotional experience people have when they engage with your work, creating deeper engagement and greater impact.