AI is something small businesses can leverage to level the playing field and build awareness. Here are some quick nuggets for small businesses to consider with AI + link to a full podcast where Shannon discusses the topic with Henry Lopez on The How of Business Podcast

Many businesses struggle with growth and need help to figure out which expertise these need drive revenue. This post breaks down the roles of marketing, business development, and sales—what each does, when you need them, and how they work together to drive revenue and sustainable growth.

Understanding your brand positioning is fundamental to your business. When developing your marketing strategy, this needs to be step one. The businesses that get branding right understand that positioning isn't just another marketing task. It's your foundation.