Project – Dance for PD

Dance for PD Mid-Atlantic had established strong community roots in the Washington DC area with valuable partnerships at prestigious institutions like the Kennedy Center, INOVA, and The Washington Ballet. However, the program faced critical growth barriers:

- Operational dependence on individuals rather than scalable systems
- Limited strategic infrastructure to support sustainable expansion
- Fragmented communications that weren't effectively engaging audiences
- Lack of standardized processes for program management and partnership development
- No clear roadmap for transforming from grassroots initiative to sustainable regional program

The organization needed to evolve from a grassroots local program into a strategically-operated initiative that could expand its reach while maintaining the personal touch that has made it so effective.

We started the engagement with a Strategic Discovery engagement (~4-6 weeks). The discovery work is important to help qualify the organization's needs and clarify the areas that we need to focus on for ongoing, strategy support. The discovery process included stakeholder interviews, market research of the Mid-Atlantic Parkinson's landscape, and an operational assessment. Once completed, we had a strategic roadmap with a clear sense of the regional needs and recommendations for next steps.

With the discovery foundation and recommendations, we determined priorities and a plan ahead for an ongoing engagement.